Understand digital marketing fundamentals Create professional content Manage advertising campaigns Analyze performance using tools Build effective strategies
🎓 Target Audience: Small and medium business owners Digital marketers Content creators Students and fresh graduates Anyone interested in entering the social media management field ⏱ Course Duration: 20 to 30 training hours (can be divided into 10–15 sessions) 📚 Course Modules: 🔹 Module 1: Introduction to Social Media مفهوم وسائل التواصل الاجتماعي → Concept of social media Importance of social media in marketing Types of platforms and their uses (Facebook, Instagram, TikTok, LinkedIn) 🔹 Module 2: Account Creation and Management Creating professional accounts Setting up an attractive profile (bio, profile picture, cover) Maintaining a consistent visual identity 🔹 Module 3: Content Creation Types of content (text, visual, video) Writing engaging posts Designing visuals using tools like Canva Basics of mobile photography 🔹 Module 4: Publishing Strategies Creating a content plan Best times to post Effective use of hashtags Scheduling posts 🔹 Module 5: Engagement Management Responding to comments and messages Building relationships with the audience Handling negative feedback 🔹 Module 6: Paid Advertising Introduction to Facebook and Instagram ads Defining the target audience Creating successful ad campaigns Measuring ad performance 🔹 Module 7: Performance Analysis Understanding insights and analytics Key performance indicators (Reach, Engagement) Improving strategy based on data 🔹 Module 8: Social Media Management Tools Design tools Scheduling tools Analytics tools 🛠 Practical Activities: Creating and managing a demo account Preparing a one-week content plan Designing posts Launching a basic advertising campaign 📊 Course Outcomes: By the end of the course, participants will be able to: Manage social media accounts professionally Create engaging content Analyze performance and improve results Execute effective advertising campaigns 🏆 Certification: A certificate of completion will be awarded after successfully completing the final project 💡 Final Project: Managing a real or simulated account for two weeks and submitting a full performance report
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